Analisis Pemasaran Produk Murabahah Terhadap Minat Nasabah BMT NU Kasiman Bojonegoro

Ulfa Ni'matus Sa'adah; Muhamad Wahyudin; Muhammad Husaini

Analisis Pemasaran Produk Murabahah Terhadap Minat Nasabah BMT NU Kasiman Bojonegoro

Ulfa Ni'matus Sa'adah, Muhamad Wahyudin, Muhammad Husaini

Abstract

Murabahah is a term in Islamic Jurisprudence which means a particular form of buying

and selling when the seller states the cost of purchasing goods, including the price of the goods and other costs incurred to obtain the goods, and the desired level of profit (margin).

This research aims to determine the marketing analysis of murabahah products on the

interest of BMT NU Kasiman Bojonegoro customers.

This research variable consists of independent variables (independent variables), namely

murabahah products (X1) and promotions (X2) while the dependent dependent variable is

customer interest (Y). This research method is descriptive quantitative.

The results of this research are the marketing of murabahah products and promotion of

murabahah financing customer interest at BMT NU Kasiman Bojonegoro.

Keywords

Murabahah Products, Promotions and Customer Interest

Full Text:

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